Cruiseline Industry Research Essay Example for Free

Cruiseline Industry Research Essay Instead of a long and boring trip, cruise industry can offer a perfect one with full of fun. Nowadays, there are a lot cruise companies around the world and Carnival Corporation, Princess Cruises and Royal Caribbean International are the most famous. Next the development of those companies will be discussed in order to find how they are operated and what kinds of changes they are done. 1. The development of Carnival Corporation Carnival Corporation is the first cruise operator in the world, boasting about dozen cruise lines and about 100 ships with a total passenger capacity of more than 190,000. This company was founded in 1972 by Ted Arison and his former schoolmate Meshulam Riklis. At the time, the first ship of Carnival purchased was Mardi Gras( previous name Empress of Canada). Although its future voyage went better and better, Arison had to think about cutting the cost of each run, like reducing fuel consumption by reducing the speed and the frequency of stops it made as a result of the company’s debt which was more than 5 million dollars. If this was true, the passenger would have to spend more time on the trip, so Arison added other value-added services entertainment feature, including nightclubs, disco and so on. In fact this was a revolution for the whole cruise industry to make the trip fun. Accordingly, Mardi Gras was called â€Å"Fun ship†. This was the part of early development of Carnival. Next part includes the growth and expansion from 1970 to 1980. With the help of the hit television series The Love Boat, the cruise industry was revitalized. At that time, Arison bought another 2 ships: the Carnival bought in 1975; the Festivale bought in 1977. In 1978, he also booked the fourth ship, the Tropicale. As the result of expansion, Carnival had three ships running one week cruises From Florida to Caribbean. In the beginning of 1980s, Arison ordered three more ships so that Carnival owned the largest cruise line fleet with seven ships in the world. Around 1980-1990, it had a significant change from strategic view. In order to fill all these ships, Carnival made use of different kinds of promotion methods. Firstly, Carnival took advantage of aggressive marketing and advertising strategies. Its marketing channel was â€Å"Fun Ship† advertising campaign in 1984 through talk shows and the largest network television. Secondly, Carnival tried to gain the support from travel agents which could have recommended Carnival cruises as the first choice to the customers. Thirdly, Carnival offered cheaper, shorter trips to attract younger, more middle-class customers compared with previous customer segments. Carnival tried best to run at full capacity. In addition, Carnival paid attention to strategic acquisitions. Carnival was not only buying the cruise shipping business (Holland America Line, 1988) but also the companies (Windstar Sail Cruises and Holland America Westours) that included hotels. During the year following the acquisition, Carnival carried 579,000 passengers, generating $600 million in revenues and earning profits of $196 million. † After that, it was another period for Carnival 1990-2000. There was no much significant change since the last period. In 1991, Carnival ordered a 300 million dollar ship Sensation and a 315 million dollars ship Fascination. The largest passenger ship Carni val Destiny which was at 101,000 tons and had room for 2,640 people set for sail in 1996. The super-luxury cruise line business for Carnival came in 1998 contributing to Cunard’s five ships which is the QE2, THE Vistafjord, the Royal Viking Sun and Sea Goddess I and II. At that time, Carnival did the most important acquisition the Cunard White Star Line. Then the company changed its legal name to Carnival Corporation in 1998. Next stage was the new millennium; it was not easy for Carnival in the beginning. There were several reasons: the terrorist attacks in 2001; severe acute respiratory syndrome (SAS); share price fell and profits waned; under fire for covering up illegal dumping. In 2002, Carnival acquired Princess Cruises with 5, 67 billion bids through the competition with Royal Caribbean. 1980-1990 significant change Growth and Expansion 1970-80 Early history Founded in 1972 Strategic acquisitions An innovative marketing Campaign Growth and Expansion 1990-2000 New millennium The structure of the development of Carnival Corporation 2. The development of Princess Cruises â€Å"Princess Cruises is a British-American owned cruise line, based in Santa Clarita, California in the United States. † Princess Cruises was founded in 1965. The first two ships were Princess Patricia and Italia. Then Princess Cruises was acquired by the world’s largest shipping company with 320 ocean going vessels which name was Britain’s Peninsular amp; Oriental Steam Navigation Company (Pamp;O) in 1974. With the development of its Cruise industry, P amp; O Princess Cruises paid more attention to acquirement. In 1986, Pamp; O Princess Cruises acquired Tour Alaska. After next two years, Sitnar Line was purchased by P amp;O Princess Cruises and all of its major tonnage was transferred to Princess which includes three ships under construction.

Online Communities :: Music Shoegaze Internet Essays

Online Communities When searching for online communities I decided to research a subject I already had a little knowledge about. My friend had told me about an online forum he was subscribed to named Blisscent. Blisscent is a group of over 1500 people who are interested in the musical style of shoegaze rock. For those who do not know what shoegaze sounds like it can be described as a spacey textured form of hard rock; shoegaze began in Britain during the early 1980’s. Shoegaze is a semi-sleepy music. The guitar riffs are often overlaid many times during the recording process, which makes one feel like he is surrounded with a wall of thick sound. The chords are not hard and cut up, they are slow deep chords. The synthesizers often add a background noise and the drumbeats meld with the synthesizers that in turn meld with the guitars. The vocals are usually slowly exhaled and pulsate with the direction of the music. Every aspect of the music combines together to create a hybrid sound that seems to be originating from one source. It could be described as the seconds before getting taken under by a title wave, only in slow motion but with the regular sounds of the waves crashing into you. I know a little bit about shoegaze, it’s not my favorite genre of music, but I thought I would be able to understand the basic ideas of the community. I found that I was wrong; I had never heard of most of the bands being discussed. I could recognize a few and had heard some before but the members of this forum new everything about these bands. The community seemed to know each other very well; members were inviting other members to concerts their band was playing at. Some members sent postings making fun of other bands that they knew. Members congratulated each other with a posting after seeing the others band.

Marketing and Unstructured Approaches Essay

Marketers have different views of how to position a brand. Some value structured approaches such as the competitive positioning model described in the chapter, which focuses on specific points-of-parity and points-of-difference. Others prefer unstructured approaches that rely more on stories, narratives, and other flowing depictions. Take a position: The best way to position a brand is through a structured approach versus the best way to position a brand is through an unstructured approach. I’d like to choose unstructured approaches to position a brand. First, I admit that structured approaches are quite straight forward with clearly demonstrated introduction. No matter specific points-of-parity or points-of-difference, they have clear and direct problems to solve and goals to achieve. By utilizing this strategy, things may go well and effectively, but this is probably in the short run. We need to look further and realize that every brand is representing a kind of unique culture. It is like a special individual with distinctive characteristics. However, stories, narratives and depictions are not rigid, more acceptable and interesting than structured approaches for consumers. As a customer I would tend to listen to every vivid and fascinating story to get familiar to a brand that I did not know before. The final goal is to build competitive advantages. Structured approaches are aiming to it directly, while unstructured are potentially affecting consumers to remember the brand. In fact, for every company it values for most part on making consumers to remember its brand and products. Yet for human beings, it is easier to remember a thing when it involves a kind of scene than pop directly to them out of nowhere. For most of us, there are usually some scenes in our lives that we never forget, maybe they are not important at all, but the specific scene, surrounds and backgrounds involving incidents make us always remember them. In a similar way, introducing a brand with stories is trying to build a kind of unique brand culture and let consumers get to know and remember it gradually. In the short run, this may not bring substantial and direct profit, but in the long run, it contributes a lot in setting up a unique and unforgettable culture for the company.

Illegal Immigration Is The United States - 1763 Words

The Unites States is founded on immigrants from every part of the world. According to the Migration Policy Institute, the United States attracts the largest number of immigrants in the world (MPI, Webpage). In 2013, the United States has approximately 41.3 million of immigrants, accounting for 13 percent of the overall population (Betalova, 2015). However, not all of the immigrants here in the United States does the right thing, a lot of them come to the country illegally and for a variety of reasons this is a bad thing. These immigrants have come into the country numerous ways and continue to cause controversy. People can all agree that immigration is an ongoing issue that needs to be addressed. However, before addressing this issue, people need to learn more about this situation. Illegal immigration is the act of living in a country without government permission. The number of illegal immigrants in the United States has been increasing tremendously over the years. There were 11.3 million unauthorized immigrants in the U.S in 2004 and Mexicans makeup half of all unauthorized immigrants (Passel, 2015). They come here to escape poverty, to work and give their families a promising future. Most unauthorized residents either entered the United States without inspection or were admitted temporarily and stayed past the date they were required to leave (Vang, 2012). A foreign person may come into this country legally through a work visa which entitles a person to live and work inShow MoreRelatedIllegal Immigration And The United States1573 Words   |  7 Pagesmillion illegal immigrants currently residing in the United States furthermore, for the United States economy. The correctional prerequisites against migrants were added to enactment to protect it from feedback that acquittal is absolution without outcome. 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Most of the illegal immigrants, 54% to be exact, come through the Mexican border. (Hayes 5) Since the early 1980’s, the number of illegal Mexican immigrants has risen at an incredible rate, causing the United States government to takeRead MoreIllegal Immigration in the United States Essay2094 Words   |  9 PagesIllegal Immigration in the United States Illegal Immigration in the United States The United States (US) has always been viewed as the land of opportunity because it is the only true free country in the world. This being the case people have been fighting their way into the country for decades. However, it is becoming more and more of a problem each decade that passes. With the United States border being so close to Mexico it is now seeing the highest population of illegal immigrants toRead MoreDeportation: Immigration to the United States and Illegal Alien2373 Words   |  10 Pagesadvance because of the way the immigration process works. 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